Comments on: Ad nauseam

By: Bluubleach

Bluubleach — Mon, 05 May 2008 09:10:29 +0000

Maybe if you came up with something half as funny you’d have more posts on your site. As it is, it looks rather empty, which isn’t surprising as this article suggests Arena hasn’t “got” the internet.

By: Rich

Rich — Tue, 29 Apr 2008 15:52:06 +0000

The new Cadbury ad must have been filmed at Heathrow’s Terminal 5 - at least that might explain how they fucked up the baggage handling so badly

By: josh

josh — Sun, 27 Apr 2008 12:04:38 +0000

I think that’s rubbish, the bizzare yet wonderful idea of a gorilla playing the drums deserves credit, let alone the way in which Cadbury pulled it off.

By: Ben

Ben — Fri, 25 Apr 2008 15:54:24 +0000

and is it just me or are the WKD adverts barking up the wrong tree, targeting men for there product. What man orders a round of wicked in the pub?

By: adam

adam — Fri, 25 Apr 2008 13:34:10 +0000

finally!!! someone agrees with me!!!

The gorilla ad was only popular as it got viral and had massive media spend behind it. having said that, it is memorable but how many times in recent years are ads memorable but you cant remember what the hell was actually being promoted in the first place?

Great post

By: Benjamin Knight

Benjamin Knight — Fri, 25 Apr 2008 11:10:52 +0000

I liked the gorilla; it had base appeal, didn’t overcomplicate that, and it was artfully made. The runway one is evidence that someone had a mental breakdown after being told to come up with something as good as the gorilla.

But the worst advert at the moment is that one that copies OK Go’s treadmill video; lazy, late and irritating (much more so than the original). The target is presumably people without access to YouTube, which is occasionally the whole of China, so maybe they do know what they’re doing, but it’s a definite channel changing prompt for me.

I would also rather not watch another chain reaction advert; Honda did the most polished one that also made the most sense by using car parts; I’ve since seen about a million more that are not performed in single, tracking shots and which use random bits of crap that are nothing to do with the product. If they had pre-dated the Honda one then that would be fine, but as it is it’s like watching an idea decaying rather than getting built upon. And now the usually great Guinness team are using it. Shame.