The Madonna Arms
Madonna and her wife Guy Ritchie have recently bought even more London property, with the new addition of their local boozer, the West End’s Punchbowl, for the tidy sum of £2.5m. Though it’s not most people’s idea of a ‘local’, being smack bang in the middle of Mayfair, Madge apparently has been very taken by the place for some time and just ‘adores’ beer. So we can assume when Mr and Mrs Madonna are not swanning around Wiltshire in flat-caps and britches, shooting pheasant, they’ll be in there.
Much as I loathe Madonna and her pseudo-gangster husband, I’m quite excited at the prospect of her pulling pints behind the bar; plus you can’t fault her dedication to the great institution that is the British pub. There is some suggestion that said institution is under threat from chains and sensible gastropubs. I’d dismissed it as the older, wiser, hardened alcoholics fear mongering, but the bastardisation of south London’s The Amersham Arms was the final straw for me.

Above: How Madge might look behind her bar. If you’d had A LOT of beer
Late last year, The Am closed for renovation after being bought by the group that’s venues include the oh-so-edgy Lock Tavern. Having studied at Goldsmiths ‘cool’ College, it had always been a haven for me, away from some of the weeping to my guitar or grindie/electro/nu rave violations hosted by neighbouring New Cross pubs. To say that I’m not partial to nights of unadulterated art school kid pretentiousness would be a filthy lie, but sometimes I just wanted a quiet pint and maybe some peanuts. This was pretty much guaranteed at The Am and as soon as my friend started working there it became a second living room. For her, certainly, the regulars were like family. Intimidating, liver-damaged, borderline racist family, but family nonetheless. I worried where they would go once The Am closed, having nightmares of them sloping off home to drink alone in a darkened room – or worse, becoming teetotal.
Getting back to my point The Amersham now looks like the ubiquitous gastropub by day, people-friendly bar by night – leather sofas, fleur-de-lis wallpaper, soft lighting, clean surfaces. The renovation also included the adjoining Catapult Club venue and the new novel idea of the Take Courage art gallery, which takes up the top floor. Intrigued, I made my first and only visit back to the new Am. Giving up on the queue for the bar, I went next door to a piss-poor electro night where I watched a man DJ in a Transformers mask. It was so bad, I wasn’t quite sure if it was real. Horrified, I went outside for a smoke where a bloke in a (no doubt ‘ironic’ shell suit) gave me some badges emblazoned with the word ‘milkman’. “It’s for my graphic design project,” he said in a mockney accent. I left straight after that.
Does it play host to some exceptional bands and stand-up comedians? Yes. Will it do wonders for the culture of the local area? Yes. Will you have to have a slash in a vomit splattered toilet? Not as often. But all this is besides the point. A pub should be where you can nurse a pint or five and have enough room on your table for pub tricks and empty crisp packets, not scented candles and piles of flyers. Sometimes you just want a good old-fashioned pub, where the floor is sticky, the drinks are cheap and if you pass out in a drunken stupor nobody will judge you.
JOANNA HUNT

We are listening to The Verve
So I want a pint of bitter and a packet of crisps please and something for the lady over there.
Comment by radio_menthol — 13/03/08
The Amersham Arms was always shit and a bit unfriendly and in no way catered for pub people, there is still flynns pub and plenty of millwall supporting holes in the area. To glamourize a place that was so ineptly managed isn’t great journalism. Everyone knows the pub to Glamourise in that area and what your article should have been about is the Montague Arms just outside of New Cross. It has octegenarian bar staff, harpsichord recitals of the yellow u-boat’ for bus loads of german tourists and it has a zebra driving a ford model T for christ sakes!!
Comment by Tom — 17/03/08
Don’t think that was what she was getting at. Montague Arms (which by the way is still New Cross) though a ‘quirky’ pub, isn’t exactly the epitome of a traditional British pub. Plus I think it’s a little unfair to say a small, family owned pub which always pulled in a full crowd each weekend was ‘ineptly managed’. I’ll take an educated guess that you’re not a local of the area, so seeing as I grew up in and around Deptford and New Cross I can tell you that the old Am will be sorely missed.
Comment by Darragh — 17/03/08
no waaay! people actually commented!!
First of all it’s a blog, which are best described as rants anyway, I wasn’t intending it to be high-end journalism. Secondly, I definitely agree, I LOVE the Montague Arms, especially their selection of board games and stuffed animals. It hasn’t however recently undergone a major renovation.
To get to my point, I find it upsetting that you think The Amersham was always shit and unfriendly. I never once had a bad experience in there, I’m sure many others would agree and that ‘ineptly managed’ pub has played host to some class music acts; Blur, Squeeze, The Blockheads…Chas ‘n’ Dave are still regulars, come on! The reason you found it unfriendly was probably the ‘millwall supporting holes’ attitude you seem to have cultivated. Apart from being a sweeping generalisation, it’s that attitude of looking down your nose at people that makes locals of the area frikkin hate and resent the students and middle-class arty types setting up home there.
Perhaps I’m being overly sensitive and, as I said in the article, I’m positive the renovation will prove to do nothing but good. Nevertheless, I reckon you’d be just as pissed off if you went to your favourite pub and saw no familiar faces, just the cast of Nathan Barley…or maybe you wouldn’t.
Comment by Jo — 18/03/08
RIP The Am.
That place was never unfriendly, unless you turned up with an attitude and sat in Mouse’s seat. I miss having a place where I can drink five pints and eat my own bodyweight in peanuts without some tit offering me a cocktail or a copy of Vice. The true British pub should be just that, a place you can go and have a cosy pint like an extension to your own living room. The Am had the perfect balance, friendly enough, with locals who weren’t ready to lynch you for being a student from the home counties and yet it also wasn’t overrun with the pretentious nu rave type who look down on all the resident alcoholics like they’re shit on their gold high-top trainers.
Comment by Kitty — 18/03/08